Explore MENA’s Top Startups

11metrics is a privacy‑first analytics and lead intelligence platform built for marketing agencies and ecommerce businesses. It tracks every conversion that Google Analytics misses – WhatsApp clicks, form submissions, phone calls – and automatically attributes each lead to the correct campaign (Meta, Google, email, etc.). Every lead receives a score from cold to converted, so agencies know exactly who to contact first. The platform also includes AI‑driven campaign insights, marketing automation flows, and native integrations with WooCommerce, Shopify, HubSpot, and CRMs. All personal data is hashed client‑side, making it GDPR‑compliant by default. 11metrics is currently live with paying customers and seeking expansion in Europe and the US.

Abhi is a fintech company offering Earned Wage Access (EWA), payroll solutions, and SME financing to empower businesses and employees in the UAE.

Transforming African agriculture through smart farming solutions and data-driven insights.

Lebanon-based music streaming platform, Nasdaq-listed, offering curated Arabic and international music for MENA audiences.

Bayzat is a platform offering HR, payroll, and employee benefits solutions for businesses in the Middle East.

Better is MENA’s first men’s wellness startup offering proprietary supplements and prescriptions for men’s health.

Egypt-based online grocery and fresh food delivery service, expanding rapidly across Cairo.

Saudi Arabia-based integrated B2B platform revolutionizing the construction industry.

Morocco-based fintech company driving financial inclusion through a robust network of services and digital solutions.

Chari is a B2B e-commerce and fintech platform enabling small retailers to procure inventory and access financial services seamlessly.

Saudi healthtech platform transforming patient-doctor interactions with telemedicine and digital healthcare services.

Cross-border logistics startup specializing in parcel delivery services between Morocco and Europe.

UAE-based cybersecurity startup using AI for vulnerability remediation, enhancing digital security across sectors.

Dapi is a real-time payment and financial data API provider for businesses and fintech platforms.

Egypt-based conversational AI platform specializing in Arabic dialects for seamless communication.

A student-recruitment platform connecting learners to leading universities globally.

Ekar is the Middle East’s first and largest car-sharing platform, providing on-demand car rentals.

Dubai-based fintech offering USD accounts to remote workers in emerging markets, enhancing global banking access.

ElGameya is a mobile app that based on Collaborative Lending and Saving solution (ROSCA Model).

Omnichannel eyewear platform based in Dubai, expanding its reach across MENA with a mix of online and offline channels.

FinFlx is a digital platform providing end-to-end employee savings and retirement solutions for SMEs.

UAE-based earned wage access platform allowing employees to access their earned income on demand.

Fresha is a leading global platform for salons and spas, providing an all-in-one solution for bookings, payments, and management.

Friendato is an AI-curated introductions platform for people seeking serious relationships.

Halo AI revolutionizes influencer marketing by automating brand collaborations with trusted nano- and micro-creators using advanced AI.

UAE-based digital mortgage platform transforming home financing.

UAE-based flexible workspace booking platform offering on-demand access to workspaces.

Saudi Arabia-based AI and deep tech company focused on providing data-driven solutions for various industries.

Eco-friendly agricultural startup specializing in high-quality leafy vegetables and aromatic herbs.

Dubai-based cloud kitchen operator enabling food brands to scale through kitchen-as-a-service model.

Saudi Arabia-based technology solutions company for the laundry sector.

LeadSynth AI is a multi-platform intent engine that discovers real buyer intent signals across social platforms instead of giving generalized scraped “leads.” Unlike traditional lead-gen tools, LeadSynth identifies live conversations where people are actively asking for something you offer, then deploys platform-native AI agents to run automated outbound on Reddit, X, LinkedIn, and more.

A Saudi-based fintech infrastructure platform enabling seamless financial data sharing and low-cost payments across the MENA region.

Mamo is a Dubai-based fintech platform that simplifies financial operations for businesses through payment collection, corporate cards, and expense management tools, ensuring efficiency and cost savings.

Egypt-based e-commerce and distribution platform for retailers, facilitating streamlined sourcing and delivery for small businesses.

Saudi Arabian customer rewards and engagement platform, focusing on loyalty solutions for businesses.

Saudi Arabia-based social platform connecting creators with fans, enabling monetization through exclusive content and interactions.

Nawaya is a premium growth & guidance platform connecting learners with credible guides for 1:1 sessions and small group circles. We help experts monetize real-world experience without influencer noise, while learners find structured support to move faster. MENA-first, trilingual (EN/AR/DE), built for trust and quality.

Egypt-based fintech platform allowing employees to access earned wages before payday.

Saudi Arabia's first NFT marketplace, Nuqtah NFT, aims to redefine digital assets in the region.

Okadoc is a leading healthtech platform in the MENA region, enabling seamless doctor bookings and telehealth services.

Lebanon-based online tutoring platform offering educational services across MENA, connecting students with qualified tutors.

Saudi Arabia-based digital marketplace for auto services, offering repair and maintenance solutions.

We help ambitious employers monitor and influence what AI says about their workplace.

Propcast is a platform providing real-time property data, investment analytics, and market insights for buyers and investors in Dubai.

A Saudi-based digital payment platform providing financial solutions for SMEs in the MENA region.

UAE-based agri-tech startup focused on innovative farming in controlled environments to meet regional food demands.

UAE-based startup enabling quick, app-free dine-in payments for restaurants, enhancing the dining experience.

An instant talent-matching platform providing real-time candidate insights.

Repzo is an app designed for field force automation, enabling real-time tracking and reporting.

Saudi Arabia-based e-commerce platform for SMEs, enabling businesses to source products directly from suppliers across MENA.

UAE-based platform providing on-demand home and wellness services, including cleaning, maintenance, and beauty.

Rology provides an on-demand teleradiology platform connecting hospitals with radiologists.

UAE-based fintech platform simplifying investment and personal finance for the MENA region.

Saudi Arabia-based B2B marketplace connecting small businesses with wholesalers, providing a streamlined sourcing solution.

Jeddah-based mobility platform offering omnichannel car rental and transportation solutions, with plans for regional expansion.

Bahrain-based live auctioning social commerce marketplace.

smoll is a pet wellness platform dedicated to raising the standards of pet care across the MENA region.

AI platform that digitizes the entire business,create mobile apps, websites, POS systems, and QR menus for free in just 30 seconds.

Dubai-based real estate investment platform allowing retail investors to participate in rental property ownership.

Egyptian-born tech startup offering shared transportation solutions, now headquartered in Dubai.

Saudi Arabia-based automotive e-commerce platform, providing a seamless car-buying experience online.

UAE-based BNPL platform empowering consumers with interest-free installments at checkout.

Talabat is the leading online food and grocery delivery platform in the MENA region.

Saudi Arabian BNPL platform providing flexible payment options for consumers and merchants across MENA.

The first and largest open banking platform in the MENA region, connecting banks and fintechs via a universal API.

AI-driven team collaboration platform transforming workplace productivity and communication.

Egypt-based investment platform democratizing access to the stock market for retail investors.

Iraq’s first B2B eCommerce platform for industrial goods and tools.

UAE-based fintech platform streamlining financial management for SMEs across the region.

Washmen is a leading app-based laundry and dry-cleaning service in the UAE, offering doorstep pickup and delivery.

Wio is a next-generation digital banking platform redefining how businesses and individuals manage their finances with tailored, user-centric solutions.

A MENA workplace community where people share anonymous reviews, verified working conditions and pay bands to help company cultures improve from the inside out.

Egypt-based healthtech enabling online pharmacy orders and prescription management.

Ziina is the UAE's first licensed peer-to-peer payment app, enabling seamless cashless transactions using just a phone number, integrated with Apple Pay and Google Pay.