11metrics

Marketing agencies and ecommerce businesses spend thousands on ads but have no clear visibility into which campaigns actually generate leads. Google Analytics shows page views – not WhatsApp clicks, not form submissions, not phone calls. This leads to wasted ad spend, lost revenue, and manual reporting that consumes 10+ hours per week. Without proper lead scoring, agencies waste time chasing cold leads while hot prospects go unattended. Fee tracking and client reporting are manual, error‑prone, and often disputed. Privacy compliance (GDPR, CCPA) adds another layer of complexity.

11metrics provides a single platform that tracks every conversion, scores every lead, and automates reporting. The tracking pixel captures WhatsApp clicks, form submissions, and phone calls – all attributed to the exact campaign that generated them. AI analyzes campaign performance in real time and recommends budget adjustments. Lead scoring (cold → warm → hot → converted) ensures agencies contact the right leads first. Marketing automation flows handle abandoned carts, nurture sequences, and client follow‑ups. Native integrations with WooCommerce, Shopify, HubSpot, and CRMs sync data automatically. All personal data is SHA256‑hashed client‑side, ensuring GDPR compliance. The result: agencies save 10+ hours per week on manual reporting, increase conversion rates by targeting hot leads first, and eliminate client disputes with automated fee tracking.